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NBA All-Star Tracy McGrady is to star with his own signature shoe in global basketball ad campaign for adidas.

The TV ads feature McGrady and his T-MAC 2 shoe illustrating that teamwork raises the level of play of individuals. Two versions will be screened on MTV throughout Europe titled “One” and “Acknowledge” to coincide with the November launch of the T-MAC 2 shoe.

“One” was directed by Doug Pray, who has cut music videos for hip-hop acts such as Eazy-E, Steve Earle, John Fogerty and Flop. “Acknowledge” is the work of twin brother directors Allen and Albert Hughes known for their strong soundtracks. The pair have previously directed such films as “Dead Presidents”, “Menace II Society” and “From Hell”.

“McGrady is arguably the most impactful, popular player in the game today,” said John Kawaja, Director of Marketing, adidas America. “We think his personality has as much to do with that as his playing ability. Our ‘team’ concept represents McGrady’s and adidas’ own perspective on the game today.”

The T-MAC 2 will be available in White/Royal in limited numbers exclusively from JD Sports nationwide from January 2003, priced at £80.00.

  
 


adidas T-MAC 2 gallery
(click on image to enlarge)